Marketing Engineering Consultative Sales
Revenue-focused technical marketing
for long sales cycles, high deal values,
and buyers who don’t make impulse decisions.
If your sales process involves multiple stakeholders, technical evaluation, risk reduction, and trust, most marketing agencies will work against you — not for you.
We build marketing systems designed to attract serious technical buyers who are actively evaluating solutions and ready for real sales conversations, not surface-level inquiries.
This is marketing measured by pipeline quality, deal velocity, and purchase orders.
This is a fit if you:
- Sell complex niche B2B products or services
- Rely on consultative sales
- Have high deal values where quality matters more than volume
- Need quality inbound leads to keep your sales team effective
This is not a fit if you:
- Sell transactional or low-cost products
- Want awareness campaigns or thought leadership
- Measure success by impressions, clicks, or downloads
- Don’t want to make fundamental changes to your marketing
WHY MOST MARKETING FAILS COMPLEX B2B SALES
Most B2B marketing systems fail consultative sellers because they:
- Optimize for lead quantity instead of attracting the right technical buyer
- Try to close sales rather than start a long consultive sales process
- Use outdated methods that no longer work in the post-covid industrial market
- Have not run a technical business and “walked in their clients’ shoes” (see Our Story)
The outcome is predictable:
Few good sales leads, sales frustration, and fragile financials.
OUR APPROACH TO COMPLEX B2B MARKETING
We design marketing around how serious technical buyers make decisions.
That means:
- Targeting high-intent search behavior
- Messaging that speaks to risk, credibility, and outcomes
- Web content that effectively explains your unique technical value – quickly
- Supporting long evaluation cycles without artificial urgency
Typical system components:
- Google Ads focused for a quick bump in quality sales leads
- Landing pages designed to start a dialog, not land a PO
- Messaging that conveys technical confidence building
Learn more about our specialized marketing tactics.
WHY INDUSTRIOUS GROWTH
We don’t market consumer products. We don’t do social media.
We bring:
- Experience with consultative sales environments
- Respect for buyer caution and decision complexity
- Zero interest in awareness-only programs
- Clear, honest recommendations — even when the answer is “don’t do this”
If marketing doesn’t support real sales behavior, it doesn’t belong in the system.
DELIVERABLES
Marketing That Supports Consultative Sales
- More, better inbound conversations
- Prospects who understand your unique value before reaching out
- Marketing aligned with how deals actually close
- Sales teams that trust inbound again
- Systems that scale without degrading lead quality
Learn about our secret sauce and how we start working together.
Frequently Asked Questions
Yes, as long as marketing is expected to support real revenue outcomes and there is genuine desire and management backing to make significant changes to the marketing process.
Yes — especially small to mid-sized technical firms that need revenue-focused execution.
We typically do work with the existing website. In most cases, we need the ability to edit the site to optimize its effectiveness.
When there is true search intent, meaningful signals that indicate effectiveness usually appears within about a month of deployment.
No. Guarantees usually require removing the honesty that produces real results. We guarantee clarity, rigor, and discipline.
Most of work results in a new steady stream of sales leads …and our clients having a realization that they have been missing-out on quality internet sales leads for years. In some cases, though, we come to the mutual realization that the business has problems affecting sales that are not marketing related. We pledge to explain whatever we find, as soon as we find it. Our belief, as engineers, is that ‘identifying a problem is a blessing’ – because identifying the root problem is often harder than fixing it.
We work in short project phases and you can stop at any time if we are not delivering sales leads or valuable insights that grow your revenue.
