Blog Topics

• Strategy – Digital Marketing

  • Why Smart Business Owners Delay Fixing Obvious Problems – Psychological Principle Known as Loss Aversion
  • Why Over-Designed Websites Can Quietly Kill Results (DONE Is Much Better Than Perfect and Polished at Industrious Growth)
  • Why Your Marketing Should Target Companies in Intolerable Pain
  • Evolution of Digital Marketing
    • The Quiet Reason Many SMB Technical Companies Stop Growing
    • How Engineers Actually Search for Technical Vendors Today
    • Why Traditional Prospecting Is Becoming Less Effective
    • The Invisible Company Problem
    • Why Excellent Technical Companies Often Lose Business to Inferior Competitors Online
    • “OMG… That’s What’s Going On with the Decline in Our Sales Leads
    • If Most of Your New Customers Aren’t Coming From the Web, You’re Missing a Major Revenue Opportunity
    • While Your Sales Team Was at Lunch with an Existing Client, New Buyers Were Google-Searching and Didn’t Find Your Business
  • Lead Generation
    • Why So Many Companies Miss Massive Digital Revenue Opportunities
    • Are You Even in the Game When Customers Search for You?
  • Marketing and Sales Messaging
    • The Reason Why ROI Calculations Do Not Close Sales Opportunities
    • Why the Fear of Loss Is Stronger Than the Promise of Gain — And How to Leverage That to Generate New Sales Leads

• AI Search – Generative Engine Optimization (GEO)

  • How a Good GEO (AI Search) Page Is Actually Created
  • What GEO Pages Really Are — and How to Build Them for AI Search
  • Blogs vs GEO Pages: How Modern Websites Win in AI Search with Blog Posts
  • Why Most Companies Are Out Of Date on Using Good Web Content in the AI world (And Why It Costs Them Leads)
  • The Critical Post-AI Hidden Structure Behind Updated Websites That Actually Generate Leads

• Blogging

  • AI Finally Makes Blogging Fast, Easy, and Practical for Engineers and Technical Businesses

• Digital Marketing

  • Modern SEO for Technical Founders: Why Keyword Checklists No Longer Work
  • Modern B2B Marketing for Niche Technical Products: Why Traditional Metrics Miss the Point of Getting POs
  • Why Isn’t My Website Showing Up on Google? Page Indexing
  • The Leadership and People Issues that Are Critical in Updating Your Digital Marketing
  • Why Many Smart Technical Business Leaders Ignore Online Marketing
  • The First Inbound Sales Lead Changes Everything
  • Our New-Client Inbound Sales Lead Test – Can We Effectively Help You, or Not?

• Google Ads – the Fast Path to Inbound Sales Leads

  • How to Keep Google Ads Tight for a Niche Technical Product
  • Finding a Problem Is a Good Thing (What Google Ads Taught Me from a Quality Perspective)
  • Do Keywords Still Matter in Google Ads?
  • Why Do So Many Google Ads Campaigns Fail for Small Businesses?

• Website Design

  • Why Modern Websites Use Multiple Page Types
  • How a Modern Technical B2B Website Should Be Structured – using this site as an example
  • Repetition, Duplicate Content, and SEO: How Modern Websites Get This Right
  • Linking
    • How should GEO pages, blog posts, and pillar pages be linked together?
    • How to Link GEO Pages, Blog Posts, and Pillar Pages (Without Turning Your Site Into a Mess)
  • Photos & Videos on Your Site
    • Demystifying Back-End Photo Text Fields in WordPress Avada
    • How Stock Photos Let Small Technical Companies Build Professional Websites Without Doing Their Own Photography
    • Why Homemade Videos Can Transform Your Website
  • Topic Territories – Structure Optimization
    • The Hidden Problem on Most B2B Websites: Topic Overlap Part 1
    • Designing Topic Territories When Building a New Website Part 2
    • Cleaning Up an Existing Website Using Topic Territory Strategy Part 3
    • The Back-End Signals That Reinforce Each Territory Part 4
    • How Internal Linking Strengthens Topic Territories Part 5
    • Connecting Topic Territory Strategy to High-Intent Landing Pages and Google Ads Part 6
  • Web Page URLs
    • The Right Way to Structure URLs (And Why Most Companies Overcomplicate It)
    • Do URLs Actually Matter for SEO? (And What Matters More)